The digital marketing has become the most important channel for all the business wheater small or large, everyone making strategy to generate leads, boost traffic creating awareness and much more. As the market size is increasing very fast more advanced technology going to migrate to digital channels to make the user experience better and to make the website app more engaging to the user. Every company wants to engage and retain their customer so they need to implement the latest tools on their website and apps. To remain in the competition every organisation needs to understand the latest development and improvement in the Digital marketing industry.
The main reason for rapid changes in internet technology is the rise in the number of users who are accessing the internet. So make you prepare for changes to going to happen in 2018, we have collected all the necessary information.
Chatbots and Artificial Intelligence
In 2018 chatbots going to make a big change for engagement with the users on the website, apps and social media platform. Chatbots are around there from last several years but the get boost recently with the big improvement in the Artificial Intelligence. Brands are using these bots for customer support currently but in future, they will be used for consumer-interaction.
For example, you can make the order using voice in Starbucks mobile application.
Everywhere whether the facebook, twitter, Instagram youtube and snapshot video is the most eye-catching content. It looks like that in 2018 also video marketing going to the major channel for engagement and generates leads.
If you do not agree with it then have a look at these stats.
- YouTube viewers watch a billion hours of video each day
- Facebook users consume over 8 billion videos every day
- 82% of Twitter’s audience views video content on the platform
For more video states read the video stats
Virtual Reality and Augmented Reality
Virtual reality and augmented reality will make the brands to allow their user to try the product virtually to understand how it really things look. L’Oeal makeup app using virtual reality allow it, users, to try the make-up virtually at their home. 360 video allows the user to seen the product very dimension virtually.
Marketing automation allows the companies to run the fully personalized campaign to target the potential customer. For example, a pregnant woman shares her due date on site then she will receive the personalized educational mail.
This technology helps the companies to segment audience based on behaviour demographics and preference.
Big Data and Predictive Analytics
Amercian express recently developed a predictive analytics system to analyze the historical consumer transaction data based on 115 variables. This model helps American express to calculate crunch rate.
The company can predict the happening of the certain event using the predictive analytics. For example, a company can predict the number of accounts going to close in coming four months. So this will help them to make customized offer to reduce the crunch rate.
At last, we can say digital marketing in 2018 going to more competitive as the rise in number for the uses of the AI, Chatbots, Predictive Analytics and much more. In SEO also their is big changes happening all the time, so make your Digital marketing strategy more carefully. For the Best SEO service in noida which is is the Best SEO & Digital Marketing Company In Noida
Thank you for reading the article. Hope you like the information. For any query or suggestion, feel free to make comment.