A great logo is ideal for representing your brand identity. Every company needs a logo that differentiates it from its competitors. As it is the easiest and the simplest way to recognize a company. One of the most important aspects of product branding is the creation of the logo. Whether you have a company, or organization, or just a single product, the way you represent yourself and your company is the utmost importance for a successful business.
Advantages of hiring a logo designer
A logo is used to create a mesmerizing impression on the mind of your customers and promoting your business on different platforms. Following are advantages for your business for hiring an established and professional logo designer.
- Your logo will be exclusive and remarkable.
- It will attract attention.
- It helps you to stand out from the crowd
- It improves the image of your brand.
- Your logo will look professional.
- Better design and appealing logos attract the visitors.
Poor color choice
This is the most common mistake that designers make sometimes. They randomly chose colors for logos. To design an impressive logo, understanding the psychology of colors is very important. As a designer, you need to choose colors that resonate with the personality and basic message of your brand. Secondly, adding color in logos should be your last decision, so first check your logo in black and white and grey scale. A good logo looks great in both black and white as well as in color forms. So it is recommended not to hurry to add colors to your logos for the best results.
Poor choice of fonts
When it comes to executing a logo, selecting the right font is the most important decision a designer can make. A well-designed logo is all about finding the perfect font matching with the style of the icon. But this can be a little complicated, if the match is too close, as the icon and font will compete with each other for attention.
Missing the main point
Missing the purpose of the logo can have a bigger impact on your business. You should focus on the message when you are creating a logo. Depending on your target market, you need to understand what kind of a logo you are designing. Before you begin, ask yourself: what is the message you want to communicate to your potential customers? Work closely with that idea to make different logos and then choose the best fit. Don’t forget to ask your friends and family for their thoughts, ideas, and remarks.
Unsuitable shapes and forms
When you are designing a logo, whether it is for you or for a client. Make sure it is correct for the target market. Logos which shows double meaning when you look at the shapes or forms should obviously be neglected. The best way to ensure that your logo looks sharp is to ask your friends and family for advice, as it might help you think of a more logical idea which you probably wouldn’t know otherwise.
Making spelling errors
Don’t forget to proofread your logo before showcasing it on the web. The reason is, your audience usually don’t take a business very seriously, if they see a logo that contains spelling errors. That being said, designing a logo that is professional in all the ways can leave a positive impression on your target audience.
Contain stock art
This mistake is commonly made by the business owners who design their own logos. A logo must be unique and original, and the licensing agreement must be special to the client. If it is also being used by someone somewhere else in the world, that company can sue you for stealing their logo, or at least, your logo will no longer remain unique to your customers. Also, using improper stock images in your brand can make you look cheap, as an effortlessly chosen stock vector can result in the perception of copying another brand in the mind of consumers.
This is the major mistake of all, and unluckily is becoming more and more common these days. As a logo designer, understand the importance of an original and unique logo design. The purpose of the logo is to make your brand stand out in the crowd and to differentiate it from the rest. When the designer steals or copies an idea of someone else work, it can potentially leave a negative impact on your brand.
Being too intellectual
Despite the fact that you don’t want your logo to be plain and ordinary that is easily forgettable, you also don’t want to be so left-field that it both confuses your audience and falsify your organization. The goal of a logo should strike a personal balance that helps you grab the attention for all the right reasons.
Failing to make the logo transferable
Across a range of different mediums, always keep in mind that your logo will need to be transferable. It is important to ensure that on printed materials like sign and T-shirts, the color, size and overall design will work on it.
A good logo is the voice of your business. It is important to create an emotional connection between your brand and the audience. Even the best designers find it challenging when it comes to creating a compelling logo for your brand. No matter how outstanding your services are, how unique your product is, if your logo is poorly designed it can give you a tough time to grab the attention of the audience.
Jennifer Roy is professionally working as a logo designer and a digital media marketer in a web design company. She loves traveling and has traveled to 50 countries. She writes on social media, emails, mobiles, and analytics. She has provided thousands of logo design services around the globe.